Pickleball Gear

How Pickleheads works with brands

picture of Brandon Mackie
Brandon Mackie

Updated on: May 23, 2025

Brandon Mackie holding the Bread & Butter Filth pickleball paddle

Pickleheads is the leading digital platform for pickleball players — used by nearly 1 million players each month to find courts, organize games, discover gear, and improve their skills.

Whether you’re an emerging gear startup or an established brand, we offer high-impact opportunities to connect with the fastest-growing audience in pickleball—from casual players to high-level athletes and local organizers.

We’re always looking for the best new products and the brands behind them. While we hold high standards, our goal is simple: to spotlight great gear that helps players perform better and enjoy the game more.

Why work with Pickleheads?

Pickleheads is where players make decisions—what to play with, where to play, and who to play with. We combine trusted editorial content with powerful reach:

  • 1M+ monthly pageviews
  • 600K+ unique monthly visitors
  • 500K+ newsletter subscribers (growing by thousands each week)

Our platform reaches players at critical moments: when they’re upgrading gear, registering for events, or organizing games in their local communities.

How we partner with brands

We work with brands in two primary ways: editorial product testing and advertising sponsorships.

1. Editorial product testing and reviews

We regularly test paddles, shoes, and accessories in real-world conditions—on the court, over time, with experienced players. Our reviews and “best of” guides feature only the products that meet our performance standards.

We often purchase products ourselves for testing. However, with the rapid growth of new brands and gear, we can’t buy everything—so we do accept sample products for evaluation.

Important: Sending a product does not guarantee coverage. All reviews are editorially independent and based solely on performance.

If you’d like us to test your product:

  • Reach out to introduce your brand.
  • If it’s a fit, we’ll coordinate testing and typically request to join your affiliate program to support future inclusion.
  • We never accept payment for placements — our reviews are always independent.

All editorial content is completely independent, overseen by our lead testers. Read more about our review process and editorial policy.

2. Advertising and sponsorship

We offer a limited number of newsletter sponsorships for brands looking to reach a high-intent, high-trust audience.

Opportunities include:

  • Title sponsorships
  • Sponsored product features
  • Dedicated brand callouts

Each placement is custom-built to fit your goals and our editorial voice. We do not publish sponsored content or run traditional display advertising.

Our commitment to integrity

We maintain a strict separation between editorial content and paid sponsorships. This means:

  • Readers come first — always.
  • Products must earn their spot in reviews through performance—not payment.
  • Sponsored brands are clearly disclosed and never placed within “best of” guides unless they qualify through our independent testing.

This is how we’ve built trust with players. And it’s why brands see results when they partner with us.

Get in touch

If your brand shares our respect for the game and commitment to quality, we’d love to hear from you.

📦 Want to submit a product for review? Email: [email protected]

📣 Interested in advertising or sponsorship? Email: [email protected]

📅 Prefer to talk it through? Book a call with our team →

Book a Call

About the author
Brandon Mackie
Brandon is an avid writer and co-founder of Pickleheads™. Once a competitive tennis player, Brandon can now be found these days honing his dinks on pickleball courts near Phoenix, Arizona.
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